Meet with Barbara Cardilli – Business Consultant and CEO of LAB Cardi

Barbara Cardilli is the CEO of LAB Cardi that is Testing and Launching Brands towards success. Under her leadership, LAB Cardi provides strategy management, brand management, sales & marketing action plans, successful negotiation strategy, sponsorship & events advisory as major services. . The Laboratory of Experiential Projects aims to create and develop meaningful and sustainable strategic management solutions within luxury brands, motorsport and sports industry in the Middle East, designing & monitoring commercial business plans. Their mission is to develop Sustainable Innovation, Growth and Change through Positive Action Plans. Here is more about Barbara in an interview …

Barbara Cardilli’s Achievements:

As an Entrepreneur, I have considered making valuable strategic business relationships with industry decision makers as the greatest achievement.  I have been able to successfully navigate in relevant industries working on new projects and experiment with new ways of doing things.

My highest achievement is in helping brands to reach their goals; in the past I have managed many luxury global brands to improve their revenue channels through successful negotiations, accurate and strategic brand partnerships and impressive events concept.

Her Motivation and Driving Force:

After working for Giorgio Armani Hotel Dubai and Formula 1 Abu Dhabi Grand Prix Yas Marina Circuit, I really enjoy my time with my LAB, sharing my expertise in helping brands to drive their success.

My passion, integrity and hard work is guiding me through my journey. I enjoy my time when working within luxury brands, sports, and motorsport.

Coming up in Barbara’s Journey:

Working on a Sustainable Motorsport New Project that will happen very soon for a well-known Global Brand is thrilling me. I am also negotiating a very interesting brand activation for a luxury brand, which is making its fresh entry in the UAE. I love it, when luxury brands mix with the sport industry.

The Difference, what we call the USP:

I treat my customers as good partners, and I use transparency in my work as well as in opening discussion on business evaluation strategies.

Barbara’s Strengths:

I love connecting with many different Brands, each of my clients have a different Archetype and Identity. I enjoy assisting them in a journey of discovering their Brand Potential. My strength is to be authentic and open to have a transparent conversation. In my work life I have always focused in building and maintaining long term relationships with my clients.

Advice to Other Women:

I believe that every Woman out here is a resource, ready to play the game.

Her Inspiration:

Many women and men, and even some celebrities.

A Message to our Readers:

I am happy to assist your brand towards success through Brand Management, Sales & Marketing Action Plans, Sponsorships & Events services we provide.

Connect with Barbara


Website:  Labcardi

Instagram: @LABCARDI