Amruta Heblikar – The CEO & Founder of Virtual Key HR

Amruta Heblikar

About Amruta Heblikar:

In 2021, the journey of Virtual Key FZE began under the visionary leadership of Ms. Amruta Heblikar, a dedicated HR enthusiast with over 15 years of industry experience. The global pandemic served as a turning point, prompting Ms. Heblikar to leverage her accumulated expertise to support businesses. Recognizing that success lay not just in finding the right people but also in nurturing the right workplace culture, she founded Virtual Key FZE.

Since those humble beginnings, Virtual Key FZE, under Ms. Heblikar’s guidance, has supported and empowered nearly 50 clients. Ours is a story of progress, driven by an unwavering passion for HR excellence. We are committed to helping businesses reach their full potential.

Virtual Key is expanding its portfolio diversely into Human Resource, Corporate Events management, Business Setup assistance, and Hospitality management. Catering to businesses of all sizes, from startups to SMEs. Virtual Key has named dedicated HR services as People Network, embodying core values of simplicity and transparency.

At People Network, the mission is clear – empowering success through human capital. We believe an organization’s most valuable asset is its people, and this belief is central to our existence. We’re here to help companies build exceptional teams and streamline HR processes for maximum efficiency.

Our primary focus revolves around creating engaging, supportive workplaces that foster talent and drive growth. Leveraging cutting-edge HR technology, we streamline operations, attract top-tier talent, and enhance employee satisfaction, propelling businesses toward uncharted success.

In essence, Virtual Key FZE and People Network, led by Ms. Amruta Heblikar, are more than businesses; they’re a commitment to progress, excellence, and transformation. Our journey is a testament to the power of human capital in driving businesses forward. We invite you to join us on this path to success, with People Network serving as a dedicated division of Virtual Key to cater to the diverse HR needs of businesses.

Virtual Key FZE and People Network Making a Difference:

People Network is committed to addressing the recruitment needs of our client companies with a comprehensive and distinct approach. Our recruitment process is designed to ensure efficiency, confidentiality, and quality, setting us apart from other agencies.

Our process begins with an Initial Assessment. Here, we leverage our Recruitment CRM, which houses a repository of potential candidates. Simultaneously, we advertise the job opening on various job portals while keeping the client’s identity confidential. This dual approach ensures a wide talent pool without compromising confidentiality.

Next is the Candidate Outreach phase, where we discreetly contact potential candidates who align with the requirements. This step includes an initial discussion to assess their interest, qualifications, and alignment with the role.

The Telephonic Interview stage is crucial. We conduct in-depth interviews with shortlisted candidates to evaluate their skills, experience, and suitability while rigorously protecting the client’s identity. This process helps us narrow down the selection to candidates who best meet your criteria. Notably, our turnaround time for providing quality candidate profiles as per the job description is within a maximum of 3-4 days.

Once we have successfully completed telephonic interviews, we offer detailed candidate profiles through a Client CRM Link. This empowers clients to review the profiles and decide which candidates they would like to meet in person for further interviews.

The In-Person Interviews stage allows clients to meet shortlisted candidates to assess them firsthand and make informed decisions about their fit for the organization.

Lastly, we provide support during Background Verification, ensuring that selected candidates’ credentials and references are thoroughly verified, enhancing the hiring decision’s reliability.

What distinguishes us from other recruitment agencies is a combination of factors. We have an in-house team based in Dubai, providing dedicated support for the profiles shared. Each client is assigned a dedicated Client Manager to address queries and provide personalized assistance throughout the recruitment process. We prioritize quality candidates that align with the job description, increasing the likelihood of successful hiring. Furthermore, we offer a dedicated Applicant Tracking System (ATS), allowing clients to easily review all the candidates shared with them over time, streamlining the decision-making process.

Our recruitment process is characterized by its thoroughness, confidentiality, and a commitment to delivering high-quality candidates. We offer a personalized service, advanced tools, and efficient procedures, making the recruitment experience seamless and effective, differentiating us from other agencies.

Amruta’s Journey as an HR Expert:

With over 15 years of experience in the HR industry, my journey has been a continuous learning experience. I began with a foundational background in hospitality, which instilled in me the principle that customer service is of utmost importance. This mindset seamlessly transitioned into my HR specialization, where I recognized that employees are, in essence, the customers of a company. Treating them well is paramount, as they are the driving force behind a company’s success.

Challenges have emerged in this ever-evolving industry, particularly when it comes to shifting the mindset of traditional practitioners. Adapting to new methods and the changing needs of the time has sometimes proven to be a hurdle. The need to embrace emerging trends for the betterment of both businesses and their people has become imperative. Cultivating the right organizational culture that caters to the demands of different generations, while simultaneously fostering trust and empowerment, has also presented challenges.

Although these challenges persist, it is encouraging to witness a gradual shift in the industry’s acceptance of these evolving practices. As businesses recognize the benefits and adapt to these changes, I remain optimistic that we are moving in the right direction, addressing these challenges, and fostering a more progressive and inclusive HR landscape.

Amruta’s Leadership Practices for Leading Teams:

We prioritize creativity and determination in ensuring our teams’ optimal performance. Team members are equipped with the necessary resources and individual Key Performance Indicators (KPIs), tracked transparently through our CRM system. This empowers them to take control of their performance and progress.

To acknowledge and incentivize excellence, we employ a reward system, offering gift vouchers for achieving milestones and a bonus day off for surpassing KPIs. This not only recognizes hard work but motivates our teams to consistently aim higher.

Flexibility and empowerment are cornerstones of our approach, as we trust our teams to make decisions and take ownership of their work. We avoid micro-management, fostering an environment where creativity can thrive, and team members can excel with confidence.

Our commitment to creativity and determination, along with our supportive and trusting management style, cultivates highly motivated and high-performing teams.

Amruta’s views about Ai and the future of HR and recruitment:

AI’s impact on the future of HR and recruitment is not about eliminating jobs but enhancing their effectiveness. It serves as a valuable resource, aiding professionals in their roles. At

Virtual Key, we have successfully integrated AI into our processes. For instance, AI assists in generating executive summaries for candidates based on predefined templates and shared information, significantly reducing the time and effort required.

The key to AI’s success is understanding how to leverage it effectively. HR professionals and businesses must invest in learning how to harness AI’s capabilities to optimize their operations. Rather than job displacement, AI can lead to the augmentation of tasks and offer greater efficiency.

As AI continues to advance, professionals in the HR industry should focus on upskilling and adapting to new technologies, staying updated with AI trends, and exploring ways to integrate AI into their services. In doing so, they can not only meet the challenges posed by AI but also thrive in an increasingly AI-driven HR landscape.

Amruta shares some best ways of nailing a great job:

To land a great job, start with a concise, keyword-optimized CV that aligns with the job description. Tailor your cover letter, emphasizing your unique skills and value for the role. Make your online presence robust by showcasing your expertise. Persistence in your job search is key. Additionally, researching the company and role thoroughly, staying updated on industry trends, and expanding your skills can enhance your chances. Seek recommendations and endorsements on professional platforms, like LinkedIn, and engage in meaningful discussions to make yourself more visible to potential employers. The combination of these strategies will help candidates seeking leadership positions secure their first interview call.

Her message to our readers:

My message to our readers is simple yet crucial: Networking is the cornerstone of personal and professional growth. It not only expands your presence but also enriches your knowledge. In this ever-evolving market, continuous skill enhancement is paramount. Stay curious, stay connected, and keep adapting to the changing trends. Don’t forget to upgrade your skill sets and knowledge by attending workshops and online courses, many of which are now available for free on different platforms.

Connect with Amruta:

LinkedIn: @amrutaheblikar

For direct communication, you can reach us via email at or visit our website to avail services and stay in touch with us.