Meet with Samina Merchant, the Instagram Influencer
“Don’t be scared to fail, as it gives you experience to do better next time” – Samina Merchant
Meet with Samina Merchant, the Instagram influencer and the Filmfare Social Media Award Winner 2021. Samina is a mother of two little girls; she is a PR expert, and a member of Dubai Press Club. With over 100k followers on Instagram she makes her mark in the fashion realm. Her Instagram growth accelerated in last five years and now she is successfully monetizing her work through brand showcase and promotions via her content.
Making a name in fashion and digital space, she could easily establish her own digital media agency named Dreambox Digital Agency. The agency facilitates in building strategic connections and business ties between brands and influencers. She believes in herself. She believes dreams can come true when we work towards making them a reality. She says, “As a modern world citizen, I love to be part of a community that helps the economy grow in a conscious way”. She believes an entrepreneur has to be kind and helpful to others as she is on her own journey. These two human attributes of kindness and support will always bring happiness.
Samina strongly believes that a personal style is crucial towards building a brand. Every influencer must consciously work on her personal style that is unique. She has been immensely touched and inspired by her followers and their love for her. They are the reason she creates engaging content and continues to do so consistently. Hundreds of brands have trusted her and this has helped in boosting her self-confidence as a content creator. She is an action-oriented entrepreneur who loves detail. She is totally committed to her work and very creative. She is determined to make her mark in her domain. She is highly empathetic and respectful. She is versatile and passionate about her work.
On the other hand, Samina believes that she is pain-staking-ly self-critical. However, there is a positive aspect of it, as she says, “Being self- critical helps me to perfect every piece of content I put out there”. Samina works in small time frames and set herself bigger challenges. These give her thrill. Her mother is her inspiration. She says, “I’m inspired by how kind and generous she is with everyone around her no matter the challenges she faces”. As a business woman her top three priorities include, ensuring client happiness, keeping realistic time frames for targets and delegating strategically.
Follow Samina today on Instagram @sammysreel
