Women Innovators in Fintech
The stories of women’s leadership in finance look promising and inspiring. From being founders, innovators, and specialists to entrepreneurs and techies, women have stepped into every space of fintech with immense expertise and strength. Women-led companies are playing phenomenal roles globally, bringing inclusion and innovation under the spotlight. This is not only fostering the economy but also encouraging a lot of women to break the stereotypes of gender bias and step into the world of fintech.
Women-led innovation in technology-enabled financial services has redefined history worldwide. There is a plethora of companies and innovations led by women in the space, re-creating financial sector and challenging traditional transaction methods. Take a glance and get inspired.
The story of Alinea Invest is quite engaging. Anam Lakhani and Eve Halimi co-founded this company in 2020 to promote AI-driven wealth management among Gen Z women. Currently, the app supports over 500,000 new investors, of whom 92.7% are women. The founders are launching a dynamic, AI-enabled, personalised investment advice system that will assist young investors in kickstarting their investments.
CreditRich is another promising start-up founded by Angel Rich. This fintech-based app provides gamified experiences that boost financial literacy and awareness. This app also helps folks to improve their credit scores. Angel Rich created history by becoming the first-ever Black American woman to partner and collaborate with Experian—one of the three major credit bureaus. Through the gamified experiences, the app helps to pay bills intelligently and increase the credit scores of users.
Sallie Krawcheck, a former Wall Street exec, founded Ellevest. Launched in 2014, she aspired to create the first-ever fintech company by women for women. This app-based process offers robo-advised financial consultation for women. Ellevest is known for automated investing, financial awareness workshops, and retirement planning advice. A little more than 3 million women are a part of this app presently.
Changing How Individuals Prosper, abbreviated as CHIP, is another very promising fintech start-up founded in 2020 by Dana Wilson. This is a network where small businesses and entrepreneurs meet and interact with financial experts. Through CHIP, small business owners and women of colour get access to profound financial advisers. It also opens the way to collaborate with organisations that support promising initiatives.
Plenty, true to its name, has gained immense popularity ever since its launch in 2022. Co-founded by Emily Luk and her spouse, Channing Allen, Plenty is a one-of-a-kind fintech app for couples. It helps to analyse individual and shared income and assets and manage expenditure and savings towards common goals.
The world of fintech showcases diversity, inclusion, and nullification of gender biases. There are so many women-led fintech ventures that raise financial awareness amongst women and help the economy grow and prosper.
