Yasmina Dehane – The Trailblazer in Healthcare and Pharma communications

Yasmina Dehane

MYADVISOR is a Dubai-based consulting agency specializing in medical communication, with a particular focus on Medical Education. The uniqueness of MYADVISOR lies in deep understanding of the medical industry. They combine strategic communication with a thorough knowledge of regulatory landscapes, cultural sensitivities, and the fast-evolving digital space.

We had the privilege of getting in touch with its General Manager – Yasmina Dehane. Yasmina is a versatile expert in communication for medical industry, who has worked in diverse communication capacities to shine consistently. Here is what Yasmina shares with us.

MyAdvisor was founded in 2021, ever since, it has aimed to help companies in the healthcare and pharmaceutical fields develop comprehensive communication strategies that not only raise awareness but also educate. As an expert in her field, Yasmina understands the scientific complexities and regulatory constraints to bridge the gap between medical innovations and effective communication. Whether it’s through scientific events, digital campaigns, or educational content, she being a communication expert, plays a vital role to ensure that the message is not only clear but impactful.

Yasmina’s Inspiration and Motivation:

Yasmina has been inspired by her father, she shares with us, “On a personal level, my greatest inspiration has always been my father. He has supported me throughout my studies and career, offering invaluable advice and encouragement at every step. His unwavering belief in my abilities has been a constant source of strength, and it’s thanks to his guidance that I’ve been able to pursue my ambitions with confidence.”

Professionally, her greatest inspiration is Gildas Auffret, her mentor and boss. He has not only taught her professional facts about the medical communication industry, but also demonstrated the importance of human values in business. “From strategic thinking to managing relationships, Gildas showed me how to combine professionalism with empathy, which is critical when working in a field as impactful as healthcare” she adds. His leadership continues to motivate her to help companies in the health and pharma sectors grow and achieve their visibility goals.

What goes into organizing a successful health and pharma event?

Yasmina shared with us her insightful experiences in organizing industry centered events in health and pharma. She states, “Organizing a successful health and pharma event requires meticulous planning, a clear understanding of the scientific content, and a strong network of stakeholders. From securing the right speakers to ensuring compliance with industry regulations, every detail matters. The challenge often lies in balancing the educational aspect with engagement, especially in a virtual or hybrid setting. We faced this during the pandemic, where we had to rapidly adapt to digital platforms.

Our solution was to innovate, using interactive technologies and personalized communication to maintain a high level of engagement while delivering value to participants.”

Strategizing in Competitive Business Environment:

In Yasmina’s views, the strategy that consistently works in competitive markets is focusing on authenticity and value. Companies that communicate their true strengths, backed by solid data and real-world results, always stand out. She asserts that adopting a patient-centered approach in communication creates a stronger connection with audience and reaps rewarding results. Additionally, leveraging digital platforms with targeted, data-driven campaigns allows to amplify the reach and engage key decision-makers effectively.

Yasmina’s Message to the readers:

Yasmina states, “For all the women reading this, especially those involved in healthcare or thinking about entering the field, I would say that your passion and knowledge are needed more than ever. Whether it’s driving innovation in healthcare, breaking barriers in business, or raising awareness about critical health issues, your contribution can make a profound difference.

Be bold, be relentless in your pursuit of excellence, and know that your work has the potential to transform lives.”

You may connect with Yasmina via LinkedIn.